Organizations can digitize physical assets and generate a decentralized immutable record of all transactions, allowing them to trace assets from manufacture through distribution or use by end users, allowing for more transparent and accurate end-to-end tracking in the supply chain. This improved supply chain openness gives firms and customers more visibility.

By decreasing or eliminating the impact of counterfeit items, blockchain might help organizations understand how ingredients and completed goods are passed through each subcontractor, minimizing profit losses from counterfeit and gray market transactions, and increasing confidence in end-market consumers.