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Starbucks to Introduce NFTs This Year

Starbucks interim CEO Howard Schultz announced that the American multinational chain of coffeehouses and roastery reserves is entering the non-fungible token (NFT) market this year.

The company added that they are working on “digital innovation through NFTs,” among other initiatives, and expects to unveil details in the weeks ahead.“Sometime before the end of this calendar year, we are going to be in the NFT business,” Schultz said at the company’s Open Forum held Monday.Further details about the company’s plan are yet to be released.

According to a previous reports, Starbucks intends to boost its customers’ satisfaction by enabling them to trace the entire supply chain of their coffee. The company has deployed a blockchain tool powered by Microsoft Corp to propel the tracking of coffee from bean to store, the report added. Starbucks seeks to have a competitive edge in attracting sustainably-minded young consumers by leveraging blockchain technology.

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